Heute reicht Funktionalität nicht mehr aus, um die Benutzer von Internet- oder Desktop-Applikationen zu begeistern. Das Benutzererlebnis wird immer stärker zum Schlüsselfaktor um ein Produkt im Markt zu differenzieren. Eine gute User Experience entsteht jedoch nicht durch Zufall. Sie ist das Ergebnis aus einer gründlichen Benutzeranalyse, einem guten Verständnis für das Business und einem starken Designprozess. Erst wenn alle Teile des Puzzles perfekt zueinander passen, entsteht ein Produkt, das den Benutzer begeistert. Das Buch bietet dem Leser einen kompakten Einstieg und führt ihn durch den ganzen Designprozess von der Businessanalyse bis zur Produkteinführung. Auf vielen Doppelseiten werden relevante Methoden einfach und verständlich erklärt. Das Buch bietet dem Leser durch seine sorgfältige Gestaltung und die innovative Navigation ein ganz besonderes Erlebnis.
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions UX professionals are faced with. Within this book you´ll find a quantitative approach for measuring a website´s effectiveness and the methods for posing and answering specific questions about how users use a website. The book is organized according to the concerns UX practitioners face: analyzing how users move through a website, measuring the effectiveness of design changes, gathering information about users´ information needs from what they search for, supporting usability testing findings and so on. This is the must-have resource you need to empower you to start capitalizing on web analytics and analyze websites effectively.
This book emerged out of research done during the period between 2004 and 2016 on the topic of mobile and wearable computing. It did not solely focus on technical solutions and the search for a general approach but also on the question how people can live with this technology. Thus social and organizational aspects were also part of the research. The findings demonstrate the opportunities of serious games and reveal the need of clinical studies when targeting at solutions that are to become part of any kind of therapy. The result is a comprehensive presentation of research findings covering different important aspects in the domain of wearable and pervasive computing for a better life.
The Practitioner´s Guide to User Experience Design
Understand the work of a modern UX professional and why UX is necessary for your business. Collated through years of online talks and work experience, this short collection of paraphrased discussions reveals the underlying psychology and philosophy of user experience decision making. Go beyond the rules to understand why the rules are there. Designed for anyone in business whose work is touching on UX - from developers to hiring managers - the topics in this book supersede the current thinking established in the IT world and touches on topics not often considered in UX education or in the workplace. Each discussion provides a launchpad for your own thinking and understanding. Written by an author with over 20 years experience in the field of UX, this book will show you how UX is not just about users, its about user welfare. What Youll Learn : Understand the psychology and philosophy of UX and why it is important Examine the underlying reasons behind many concepts, methods and tools Ensure the entire business offers a better experience to their users. Who this Book Is For Anyone who wants to make a career of UX design and/or architecture, including management. Dave Lull is a UX Architect based in Chicago. He has worked for Rockwell, John Deere, Chase, Sears and Redbox, among others. He has taught web design at college level and is hoping to set up a basic UX course at his local community college.
Render high quality designs and interactive prototypes of web sites and mobile apps using Adobe XDs powerful drawing and layout tools. This book provides an in-depth look at XD and shows you how to quickly get up-to-speed to simplify these processes with intuitive design tools and a powerful prototyping function. Since the advent of the web, designers have struggled with the need to create functioning demo prototypes of their layouts and designs without an extensive amount of code for their clients. The dawn of mobile apps, which are exponentially more difficult to mock-up and demonstrate, has only intensified this problem. Beginning Adobe Experience Design resolves this for you with its easy-to-use approach to leveraging XD. What Youll Learn Create links and interactivity to see just how your site or app will function Preview your site or prototype live in a web browser or your mobile device Use Adobe XD on both Mac and Windows Who This Book Is For Web front-end designers and user experience professionals and educators interested in teaching the tool Rob Huddleston has been designing and developing web pages for almost 25 years, and has been teaching on those topics for over 15 years. He is currently on the Design Faculty at the Art Institute of California, where he teaches web and graphic deisgn. He is the author of nine previous books, and currently also writes as a Core Contributor for GeekDad.com. He lives in Northern California with his wife and two children.
Break into the most lucrative platform in the world by adding HTML5 game development to your current skillset. Zarrar Chishti has trained developers from a wide range of programming disciplines to cross over into HTML5 game development. Whatever your vocation, whether it be an Application Databases Systems developer or a Professional Web developer, with this book you will learn to evolve your current coding skills to become eligible for the biggest gaming platform in the world. From the first chapter you will see encouraging results immediately as you power through a challenging and fun project that has been uniquely designed and developed for this book. With the relentless backing of the giants of the industry including Apple and Google, HTML5 is rapidly becoming the leading technology for game development. Furthermore nearly every mobile device, tablet and PC system offer full support to the latest games developed in HTML5. Never before has there been such a widely accepted platform by literally every manufacturer and operating system. This in turn has convinced marketing departments to move away from traditional platforms, such as dedicated mobile apps, for the more widely accepted HTML5 format. There has never been a better time for a seasoned IT programmer to crossover and capitalize in this lucrative market with their much sought after talents and experience. Take the skills you already have and expand your career into HTML5 development with this book. What Youll Learn Quickly identify the core similarities and differences between HTML5 and other coding standards Follow a large scale game development project to experience the full lifecycle of an HTML5 game development project Download graphics and media to use in sample projects throughout the book Who This Book Is For Professional developers working in application and database development. These seasoned coders, having secured a wealth of knowledge, can transfer that expertise to the growing HTML5 game development market. This book will instantly appeal to this audience as it will not attempt to teach the basics of programming; instead it will simply point out the differences in how to develop with HTML5. Zarrar Chishti is a software and games development consultant with over 500 games developed for companies around the world. He is sought after to advise on the development of viral games for major marketing campaigns. His consultancy and development firm serve prestigious companies such as Turner Media, British Airways, and Channel 4. His work can involve him in liaising with marketing directors for new launches and project managing teams of game developers and designers for large scale development projects. He is also involved in organizing and running game development courses and events. During the last five years Zarrar has also helped train developers to crossover and become software game developers. Most of the trainees go on to either work for Zarrar or gain programming jobs in the ever expanding game development community of Scotland.
The practice of computer science thrives on trying out different solution pathways, experimenting with program constructs and algorithms, and, in general, from hands-on exploration. A do it yourself approach lies at the heart of this textbook’s teaching method: by solving numerous exercises, the student personally experiences and works with the concepts to be imparted, and comes to truly understand computer science problems.